While the Whitefish Bay school district has a history that reaches back nearly a century, the Whitefish Bay Public Education Foundation has been in existence for over twenty years. Founded in February of 1993, the mission of the foundation is to enhance the quality of education in Whitefish Bay through the use of private resources. To that end, the foundation has hosted the Bay Ball and sent out annual appeals for donations.
In recent years, Run the Bay was added to the events overseen by the foundation. These activities have provided the resources to fund the Harold Rose Scholarship, the Cindy Nelson Scholarship and the Ed Nuss Grants.
The Harold Rose Scholarship is awarded to one graduating senior each spring while the Cindy Nelson Scholarship is awarded to teachers in the district taking continuing education classes. The Ed Nuss Grants are awarded to teachers working to implement innovations in the classroom. Funds raised from the Bay Ball are divided between the four schools and the foundation. These monies are used to assist the district in focused initiatives.