About us

Board of Directors 

Jim Phillips – President

Jim Phillips has served on the Foundation Board since 2010 as the representative from the Whitefish Bay School Board.  Jim has been a resident of Whitefish Bay for over 30 years and his three children attended Cumberland School, WFB Middle School and WFB High School.

Carleen Sook – Treasurer

Carleen Sook has served on the Board since 2012. She is the current Treasurer for the Foundation.  She and her husband have two girls within the school system and have lived in Whitefish Bay for more than 12 years. Carleen has served the community on many committees including Richards PTO, Bay Ball, and the Middle School Christmas Bazaar.  As a result of working on the Foundation’s biggest fundraiser, Bay Ball 2010, Carleen wanted to learn more about the Foundation. She is currently working with the chairs of the Run The Bay 5K Walk/Run to make it an even bigger success.  She looks forward to working with the board to increase awareness of the Foundation and its mission within the community.

Douglas Armstrong – School Board Representative

Douglas Armstrong began serving as the school board representative in 2014. His four adult children all received their primary and secondary educations in Whitefish Bay schools. Before turning to fiction writing full time in 2000, Doug was a newspaper writer and columnist for the Milwaukee Journal for 33 years. In 2009, after serving on the district’s Facilities Study Committee, he chaired the Yes-Yes campaign that authorized the $22 million bond issue to improve and expand the district’s buildings.

Community Representatives

Jackie Thompson

Jackie Thompson has served on the Whitefish Bay Public Education Foundation since 1992 and is a member of the original Educational Foundation steering committee.Jackie continues to lend historical perspective to the Board. She has headed the teacher mini-grant disbursement committee, Whitefish Bay Spirit afghan sales, Run the Bay, as well as the Bay Ball "Un-Ball" event. Both of her daughters attended Lydell, Richards, Whitefish Bay Middle School, and Whitefish Bay High School.

Tim Cigelske

Tim Cigelske is Social Media Director at Marquette University and an adjunct professor teaching social media analytics and measurement, media writing and the honors seminar The Art and Science of Creativity. His daughter, Clara, attends Cumberland Elementary and his son, Xavier, will attend 4K in the fall. His wife, Jess, is a realtor with Shorewest. 

Demaris Kenwood

Demaris Kenwood has taught French at Whitefish Bay Middle School since 2008 and worked with the MS Green Team since 2010.  She loves exploring the world through world languages with students. She lives in Whitefish Bay with her husband and has two daughters who attended WFB schools. She is grateful to the foundation for supporting so many initiatives that make WFB schools great such as starting the Middle School Compost Program!

Crystal Luehne

Crystal Luehne joined the board in 2015.  She and her husband, Mike, have been residents of Whitefish Bay since 1999 and have a son at the high school.  Crystal has been an active volunteer in the community serving as president of Whitefish Bay’s Civic Foundation, secretary for Little League and volunteering for Bay Ball. She has a background in marketing and special events and looks forward to taking the foundation and its mission to the next level.

Susie Stecker

Susie Stecker has served on the board since 2011 and is a former whitefish Bay teacher.  She and her husband have four children, three currently in our schools and one graduate attending college. Susie has been an active volunteer in the classrooms, supporting school sports and activities, and chairing and volunteering on numerous committees.  She joined the board because of her commitment to innovative teaching and public education.

Catherine Mattke 

Catherine Mattke has a long family and personal history in the local education community. After graduating from Shorewood High School, she attended UW-Madison and studied Elementary Education. She taught sixth grade for 11 years at Lake Bluff elementary school in Shorewood, following in the footsteps of her mother, who taught in the Whitefish Bay School District for more than 30 years. Currently, Mattke has two children at Cumberland Elementary School, where she also runs the school book fairs and organizes the yearbook. 

Tammy Herpel

Teacher Representatives

Julie Riedl – Cumberland

Julie Riedl has served on the Board since 2009. She enjoys contributing her experience and knowledge of teaching to help make Whitefish Bay an excellent place to learn. Julie raised three children who have graduated from Whitefish Bay High School and has two children who currently attend Richards and WFB Middle School.

Samantha Cruz

Sam Cruz has had the great fortune of teaching Cumberland students about music since 2003 and runs the Cumberland Student Council. She lives in WFB with her husband and young son who will be a Blue Duke one day! Sam is grateful to the WFB Education Foundation for supporting so many programs in place in our schools, including bringing ukuleles to the elementary level.